YouTube Disables Monetization On Offensive Videos

Alyssa Bailey
June 3, 2017

The issue spilled over into 2017, after Disney and others cut ties with prolific YouTube star Pew Die Pie over his use of anti-Sematic content in some videos.

Any content inciting humiliation or seemingly demeaning to an individual or group will not be monetized.

Incendiary and demeaning content could mean a lot of things, and YouTube wants to make SURE they're able to kick out anything that an ad company might object to.

YouTube has clarified its rules on "hate speech" just a day after an European Union report stated that it was lagging behind Facebook in combating inappropriate content.

For starters, YouTube has updated is advertising-friendly guidelines for its creator community. YouTube then updated its advertiser tools, giving advertisers more control over the types of content they want their ads to run over. "We know our systems aren't flawless, and we're also working to further improve your ability to appeal impacted videos", Bardin further added.

Hateful content is, according to YouTube, anything that "promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization".

Some YouTube fans have come out against the changes, arguing that the platform is undermining free speech.

However, these new hate speech categories are just a few of the types of content YouTube has declared "not eligible for advertising".

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The strengthened guidelines appear in the Creator Academy.

"This used to be about us as creators, but now it's all about business", User Anime k22x commented.

"Broadcast Yourself but based on these guidelines that restrict you from doing so", commenter Tom Clinton said. The rest mostly fits within the "you need to own this if you plan to make money" universe.

"Death, Stab, Kiss, Sexy, Fight, Shoot etc. are all monetization killers regardless if the video is depicting a gruesome murder or a family friendly video game".

There needs to be a balance between keeping advertisers and content creators happy for the business to stay afloat.

Hate preachers, rape apologists and anti-Semites appeared in the videos matched with the adverts, leading Matt Brittin, Google's head of Europe, the Middle East and Africa to "apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content".

Otherwise, YouTube may find less and less content to monetize in the future.

Other reports by GlobalViralNews

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