Apple allows in-app tipping for content creators

Alyssa Bailey
June 13, 2017

Users also have the option to completely disable app review prompts inside the iOS Settings app, preventing the prompts from annoying them at all.

Apple started to clamp down on the persistent review prompts earlier this year with a new ratings API for developers, introduced along with the iOS 10.3 beta.

Tech giant Apple has given $70 billion to app developers since Apple store launched in 2008.

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In its App Store Review Guidelines, Apple said: "Apps may use in-app purchase currencies to enable customers to "tip" digital content providers in the app. Apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase". An app can only display the prompt three times a year, regardless of how often it's been updated.

According to USA tech media TechCrunch, Apple's move could take tipping out of the grey area, and more app developers might institute digital tip jars as an alternative way to get creators paid without having to offer ad revenue sharing. The update should make customers more willing to give feedback on the apps they use every day.

Now, it's worth noting noting that some of the incentive for developers to constantly prompt for reviews has been taken away. This, however, does have some downsides to consumers as well. They have to use Apple's official API, which allows users to provided a rating from 1-5 stars without actually leaving the app. In fact, come September, iOS 11 will force app developers to provide the full range of location permissions, not just the on or off you get now. It also serves as a check against nuking one's review score, if a lot of users who previously reviewed can't be prompted again for a year.

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