Fox News Channel Jettisoned "Fair & Balanced" Tag For "Most Watched-Most Trusted"

Erica Roy
June 15, 2017

Executives at Fox said that the slogan, cooked up by - disgraced and now deceased founder, Roger Ailes is too closely associated with the once powerful media executive.

When Ailes started Fox News over 20 years ago, he made his employees undergo seminars whose central theme was 'fair and balanced, ' according to NY.

It is hard to overstate the significance of what shedding "Fair & Balanced" means for Fox News.

Other slogans used by Fox News over the years include "Most Watched".

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Since Ailes departed the network amid sexual harassment allegations past year, Fox News has seen the departure of several top hosts and staffers, as well as a reshuffling of its primetime lineup.

In its place, the network will push its, until now, less used moniker, "Most Trusted, Most Watched", New York Magazine first reported. "You can't get away with it", Ailes once told a reporter. Prime-time star Bill O'Reilly was sacked in April; up-and-comer Megyn Kelly departed for greener pastures at NBC; and executive leadership has undergone a rapid succession of changes as the network's old guard, represented by Rupert Murdoch, clashes with a younger, reformist generation led by Murdoch's sons, James and Lachlan. The decision was made last August after Ailes's ouster by Fox News co-president Jack Abernethy, because the phrase had "been mocked", one insider said. Here, the slogan seemed to say, was an alternative for non-liberal Americans.

It's also worth noting that this isn't the only slogan that Fox has moved on from, indicating that the changes were part of a larger overhaul in the post-Ailes era.

Other reports by GlobalViralNews

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