Google will give "good apps" a better ranking in its Play Store

Alyssa Bailey
Августа 5, 2017

But if your app keeps on crashing and users keep complaining, then you will be downranked and chances of users seeing you among the gazillion apps in the Play Store are minimal.

According to a new blog post (which we first saw reported on The Verge), Google is planning to use machine learning algorithms to analyse "performance data, user engagement, and user ratings" on the Play Store's apps, and downgrade buggy, crashing ones to stop them from rising to the top of listings. Google wants to promote those apps that are of high-quality, which means high user ratings and hardly any glitches or crashes.

"This results in higher quality apps being surfaced in the Play Store more than similar apps of lower quality (eg: apps that exhibit more frequent crashes)".

The internet giant carried out internal analysis of app reviews on the Play Store and found that half of one-star reviews mentioned app stability, and, as a result, has made a decision to enhance its algorithms to reflect this.

Developers scared that their apps may fall from a high ranking due to poor quality have a lot to fear from this update, but there is hope: If an app is popular despite flaws, it will likely be even more popular with a better user experience.

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To determine its new ranking, Google says it has to look at a variety of "quality signals" related to an app's performance.

App developers who favor speed to market as opposed to actual app quality could find themselves punished by Google.

This change is just a further indication of an overall shift in search ranking priority criteria that began years ago with Google's Panda algorithm: Quality content is what really matters.

The artificial intelligence aspect is just one way Google is trying to rid the low quality Android apps from Google Play Store.

The updated algorithm will continue to be rolled out to the users over the next few days across the world, said the company.

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