Netflix Raising Prices Because They Can

Dianna Christensen
October 8, 2017

Netflix has again raised the monthly price of its most popular streaming plan in the USA, with the two-stream HD tier now $10.99 per month for new subscribers - while existing customers will be moved to the new rate over the next several months. If Netflix ups its price by £1 every 6-12 months then it might start seeing something of a backlash.

The company said the price change is reflective of its increased offerings.

Analysts following the streaming giant were, for the most part, optimistic following the price increase. A different premium plan, which allows users to view content simultaneously on four different screens, will increase 17 percent in price - or $2 - from $11.99 to $13.99.

For the premium Netflix users that change is a little more drastic.

Netflix announced Thursday it is raising the prices of some of its subscription packages for US, UK and some other European subscribers.

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Will you have to cancel your subscription?

The price increases come after Netflix this year already raised prices in Australia, Brazil and Canada.

Effective immediately, new subscribers will pay $10.99 a month for Netflix's popular two-stream HD tier, which allows subscribers to watch on two screens at once. Back in 2011, the company saw hundreds of thousands of customers drop its service after it said it would no longer include streaming and DVD rentals in a single subscription.

The higher pricing comes as the video streaming service spends heavily on original content and expanding outside the US. U.S. users should expect their prices to go up in November, and a notification will go out via e-mail October 19. Several years ago, they separated the plans and almost doubled the price. But don't think we didn't notice, Netflix.

It's understandable that people would be upset over price increases, but these probably aren't the last ones that consumers will have to deal with.

Other reports by GlobalViralNews

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