#GivingTuesday sparks millions in charitable donations

Alyssa Bailey
November 29, 2017

Don't get us wrong, there are plenty of great organizations out there doing awesome work on a global or national scale that could use your help, but there are a number of individuals who could use an assist right here in our own backyards and several nonprofits that can help.

After Black Friday and Cyber Monday, Americans are being asked to reach into their pockets again, but this time for a good cause.

But by 2015, Giving Tuesday had spread to 98 countries and raised approximately $177 million, according to the campaign's official website.

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From that first year, the movement has expanded tremendously.

"We urge donors to research charities before giving to ensure that their generous contributions are going to trustworthy organizations", said BBB president Randy Hutchinson. And, in the true spirit of Giving Tuesday, they provide a portion of every purchase to charity. Donations can also be made via the United Way of Western Nebraska website (unitedwayofwesternnebraska.com) All donations received via Facebook have the added bonus of being matched dollar for dollar until the matching funds run out Tuesday. Before you give, be sure you have the exact name of the charity to avoid a case of mistaken identity. Don't succumb to pressure to make an immediate giving decision. And ask what percentage of your donation goes to the charity's objective.

Be wary of emotional appeals. Although participation is voluntary, charities that don't disclose any of the requested information to BBB WGA raise a critical red flag for donors. Participation in BBB WGA evaluations is voluntary. And lastly, visit Give.org to verify that the charity you are giving to is both "trustworthy and transparent". The worldwide phenomenon helped raise more than $168 million in charitable donations a year ago, most through a variety of donation websites and those of nonprofits.

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