Online Shoppers Spend at Record Holiday Pace

Dianna Christensen
November 29, 2017

Adobe said Cyber Monday is expected to drive $6.6b in Internet sales, which would make it the largest USA online shopping day in history. That's an increase of more than 15% over last year's numbers.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Field said. Estimates from ShopperTrak, a data analytics company that measures the number of shoppers at stores, said sales at those outlets decreased "less than 1 percent" compared to Black Friday in 2016, CNN reported. But this year, Black Friday is drinking Cyber Monday's milkshake, a new report has revealed: Black Friday's 2017 online sales passed up a record $5 billion, up 17 percent over last year.

Sure, folks still braved the lines at actual stores on Black Friday (foot traffic was only down about 1% across the board). Moore said he's done some online shopping, but the allure of in-store-only deals drew him out from behind the computer.

This stronger-than-expected performance was achieved in spite of a number of factors that could have exerted a negative influence on growth, such as Black Friday occurring before pay day this year, and many retailers launched discounting campaigns in advance of the day itself.

Yesterday was Cyber Monday, the end of the biggest retail weekend of the year. Total sales this year exceeded the indicators of last year nearly 18%.

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Cyber Monday dates back to 2005 when it was first used as a promotion for Shop.org.

In the meantime, there's plenty of busy holiday shopping days to come.

The growing online shopping trend has forced the toy chain Toys R Us and apparel retailers True Religion, The Limited, Rue21 and Payless Shoe Source to file for bankruptcy in 2017.

"I like to see what I'm buying". Federal data released Monday shows just how much online retailers have dominated the market over the last decade. Macy's CEO Jeff Gennette told CNBC Friday morning that traffic at the department store chain's flagship Herald Square location already looked to be stronger than past year.

"I don't find anything good anymore at Sears", said Charles, a nurse with four children.

Other reports by GlobalViralNews

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