Amazon finally comes to Southeast Asia, launching in Singapore

Alan Olson
December 7, 2017

Free two-day shipping is very important to Amazon Prime members - so much, in fact, that they would cancel their membership if it wasn't offered.

Amazon Company is expanding its emphasis on Southeast part of Asia after the internet business monster propelled its Prime administration in the country Singapore.

Membership is available for $8.99 per month. Members will enjoy a host of facilities, including access to video streaming and free gaming services such as Twitch Prime.

The free two-hour delivery on orders over SGD40, between 10am and 10pm daily via the Prime Now app, will also apply to Prime members.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

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"Now with an even wider selection of worldwide items available for unlimited free global shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon".

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long.

But customers who do not have a Prime membership in the U.S. can enjoy free delivery within the country for orders totalling US$25 or more on eligible items. Ever since Amazon launched its handmade marketplace in October 2015, Etsy has had a rough time fending off the e-Commerce giant as it seeks to remain the leader in localized, handcrafted goods.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa. Though everything points to an eventual local Amazon online store, he remained mum about their plans.

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported. "We will keep making Prime better, adding even more selection and benefits". "Whether Amazon will be able to retain them and turn them into loyal customers will depend on the consistency of its service quality and if Amazon can provide more value to their customers that they are otherwise unable to get from other retailers".

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