Apple confirms acquisition of Shazam

Alyssa Bailey
December 13, 2017

"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users", Apple said in an emailed statement. However, some of the features of Shazam app conceivably can blend into Apple music streaming services that have accumulated more than 27 million subscribers since the company as created in 2015. After a few moments, Shazam would send a text message containing the song's artist and title.

The acquisition cost Apple an estimated $400 million according to Recode so Apple really got itself a good deal.

The company didn't explain the nature of those plans. From what we understand, the Spotify talks were earlier and couldn't progress because of the price, and likely also the fact that Spotify, which is gearing up for a public listing, has a lot on its plate right now.

Through all of this, Shazam has developed some interesting partnerships, specifically with Apple and Spotify (who together get around 1 million referrals each month via Shazam), and Snapchat, which now has an integration with Shazam where Snapchat users can "recognize music, engage with Shazam content, and send their music and artist discoveries as Snaps to their friends".

"We are excited to announce that Shazam has entered into an agreement to become part of Apple".

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The actual sum Apple paid for Shazam remains undisclosed, as Apple offered no details in this regard. It is also stepping into the augmented reality to bring more realistic music experience.

On Monday, Apple said that it would buy Shazam in a fresh bid to secure an edge in the intensifying battle of streaming services, as Spotify moves towards a public listing.

Apple might be using Shazam as their exclusive product.

Shazam, one of the first apps to be popular globally, has been downloaded over 1 billion times and is used 20 million times a day around the world. And this for sure which Apple will try to do in next steps. With the acquisition, Apple will look to integrate the media recognition software even further, potentially improving not just Apple Music but Siri, HomePod and AirPods as well.

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