Instagram now lets you follow specific hashtags in your main feed

Alyssa Bailey
December 15, 2017

The Verge reports that when a user decides to follow a specific hashtag, Instagram will use its algorithms to "pick and choose some of the highlights" from posts that feature that hashtag. From Instagram's home page, navigate to the search bar by tapping on the magnifying glass at the bottom of the screen.

Either search for a hashtag you're interested in or tap on one from a post in your timeline and you'll see a pop-up telling you that following hashtags is now possible.

You can also view the hashtags that other users follow.

Instagram now allows you to follow hashtags like regular accounts

Now that you're following the hashtag, be on the lookout for the content, curated to select popular and recent posts, to show up next time you log in. Stories from these hashtags will even show up on the top of your Instagram feed just like regular Stories from the people you follow.

Instagram users can now follow hashtags with their accounts, as the social media platform aims to make it easier for people to connect with relevant interests and hobbies. See you in the #oddlysatisfying comments section.

Announced on Wednesday, Instagram said in a statement that it had officially rolled out the new feature, saying that following a hashtag would be the same as following a friend.

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