Facebook and Universal just cut a huge music licensing deal

Alan Olson
December 22, 2017

The video site already has a YouTube Music platform and the advertising-free YouTube Red subscriptions, but it is reportedly looking to set up a more elaborate site on the model of the major, on-demand music services. "Going forward, the companies will experiment hand-in-hand to introduce new music-based products to these Facebook platforms", the two companies say, "including Messenger, with the goal of catalyzing innovation to develop the next generation of music products that best engage social consumers". Over time, this could expand to users being able to access the archives of UMG music as part of the social platforms.

Through this new arrangement, users can upload and share homemade videos that feature music from the UMG library backdrop and, assuming the content itself doesn't upset viewers, the clips won't be yanked for breaching copyright.

Facebook's agreement with Universal - especially if competitors Warner Music and Sony Music reach similar deals - could eventually raise questions for Vevo, a site created in 2009 by the three big labels to monetize their videos.

While Facebook remain mum if they are targeting YouTube with this deal, several Universal Music Group leaders are concentrating on making sure that professional artists continue to make a living as details of this partnership are rolled out.

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Universal Music Group just became the first major music label to license its recorded music and videos on Facebook.

"This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing - they thrive together".

Tamara Hrivnak, head of music business development and partnerships, Facebook, said of the deal: "There is a magnetic relationship between music and community building". YouTube has received criticism for not adequately paying artists for streams of their music videos. And past year, FB founder Mark Zuckerberg told analysts that Facebook users watched an average of 100 million hours of video on the platform every day, though it has struggled to monetize that traffic.

Other reports by GlobalViralNews

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