Italian Brothers Start "Steve Jobs" Company and Apple Can't Stop Them

Alyssa Bailey
December 30, 2017

According to La Repubblica Napoli (via The Verge), the brothers in 2012 noticed Steve Jobs' name was not trademarked by Apple, so they chose to start their own clothing and accessory company named after the co-founder.

Apple CEO Steve Jobs, known for his trademark black turtleneck and plain blue jeans, now has his name trademarked on jeans in Italy. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm.

Yes, as reported by the New York Daily News, the Italian fashion company Steve Jobs has won a lawsuit brought by Apple over their use of the name Steve Jobs, the late founder of Apple whom the company once pushed out and then brought back once they realized he was the only person in the building with any good ideas.

The story begins in 2012 when the two Neapolitan entrepreneurs registered the brand "Steve Jobs" with a logo comprising a large J with a bite taken out of it. Vincenzo and Giacomo are planning to expand the business to offer electronics goods, so we will eventually see gadgets sporting the Steve Jobs name.

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As things would stand right now, the Barbato brother's trademark prevails over that of Apple. However, for now, at least, the brothers are free to use both the name and the logo.

The court didn't agree, stating that the letter "J" isn't edible and therefore the cutout at the side can't be taken as a bite.

"We are working on a line of very innovative electronic devices", the duo told Business Insider. But most of us are just hearing about a little-known court case involving Italian clothing company, Steve Jobs.

Steve Jobs must be destroying his black turtlenecks in the big Apple Store in the sky right now.

Other reports by GlobalViralNews

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