H&M apologises for using black child to sell sweatshirt

Erica Roy
January 9, 2018

In response, Canadian singer The Weeknd, who has collaborated with H&M to launch two collections in 2017, said that he will no longer work with the brand. The company removed the image Monday and said it would also pull the shirt from its stores worldwide.

The ad features a black boy wearing a hoodie that reads "Coolest Monkey in the Jungle", leading many online to quickly slam H&M for being so racially insensitive.

The company said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended".

"Im sure the apologies are a coming. We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".

One Twitter user wrote, "Here's why your ad has caused outrage: There is painful history of dehumanizing black people by comparing us to monkeys and apes".

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The image of the unsmiling child, who stares at the camera with his hands in his pockets, appeared on the United Kingdom version of the Swedish retailers online store.

Fashion designer Alex Medina, actress Niecy Nash and Karamo Brown of "Queer Eye for Straight Guy" cast were also critical of H&M.

While some netizens blamed carelessness, a lack of cultural awareness or bad styling decisions for the retailer's mistake, others weren't quite so forgiving.

Brown tweeted directly at H&M: "this is disgusting & irresponsible".

Other reports by GlobalViralNews

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