Facebook news feeds to put more focus on 'meaningful' content

Alan Olson
January 14, 2018

Billions have flocked to Facebook as a catch-all for the internet at large, curating their likes to their interests and the information they wanted to see.

As part of the change, News Feeds will feature fewer news articles and less marketing content and ads. If he means what he says, he'll acknowledge that control over the algorithm shouldn't be wielded by him or any other executive, but by Facebook's users.

Based on this, we're making a major change to how we build Facebook.

"With this update, we will also prioritize posts that spark conversations and meaningful interactions between people".

Zuckerberg acknowledged that he expects this will mean people spend less time on Facebook, but he hopes the time they do spend "will be more valuable".

It's a move created to boost user engagement, if not time spent on Facebook. He could name a professional journalist as a public editor, and give him or her an inside view of Facebook's media operations-and let them report on the company's impact on the media.

Facebook wants to keep deciding for you what you see, so maybe it's a good time to decide, for yourself, to get your news in a more reliable way.

These include an anonymous sperm donor seeing his daughter as a possible "friend" on Facebook, and patients in the same psychiatric office seeing others suggested as "people they may know".

Parse.ly, an analytics company used by many top publishers, said in a blog post a year ago that data from February to October showed a 25 percent decrease in Facebook referral traffic. But is he throwing the proverbial baby out with the bathwater?

In the past, Zuckerberg would poll users (such as on changes to Facebook's Terms of Service).

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Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.

On the downside, this change is bound to affect publishers who have invested in pre-recorded social videos.

However, despite the improvements made by Facebook creator Mark Zuckenberg, technology and social media experts say that if the upcoming changes are implemented, the popularity of news, videos and photos by companies and the media will be greatly reduced, and may reduce the spread of fake news and misinformation.

"We built Facebook to help people stay connected and bring us closer together with the people that matter to us", he said.

Research shows that strengthening our relationships improves our well-being and happiness. Click the images below in the gallery to get a better understanding.

The biggest change in years to Facebook's main interface - its News Feed - is a direct result of the social network's CEO's having kids and rethinking what he wants his legacy to be.

The US election in 2016 saw a string of adverts making misleading or factually inaccurate statements about political candidates gain traction on the site. He also stated that the company started making changes in this direction past year.

Facebook recently announced it will be changing its feed and algorithms so that news from publishers and posts from businesses will be relegated in favor of posts about your neighbor's cat.

As we roll this out, you'll see less public content like posts from businesses, brands, and media.

There are many tight-knit communities around TV shows and sports teams. The social network has been followed for important and local news by people around the globe. In fact, today's press release flat out tells Page owners to expect "their reach, video watch time and referral traffic" to all "decrease" steadily throughout the course of 2018. " Adding that if Facebook does the morally right thing and starts enforcing a meaningful set of standards over the content Facebook allows people to see on an everyday basis, it "will be good for our community and our business over the long term too".

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