Lucky Charms unveils new change to iconic cereal

Dianna Christensen
February 21, 2018

Lucky Charms is introducing the first new, permanent marshmallow in a decade - a magical unicorn.

At the end of 2017, Lucky Charms released a new flavor, which includes Frosted Flakes, another General Mills cereal, and Lucky Charms marshmallows.

About General Mills General Mills is a leading global food company that serves the world by making food people love.

Josh DeWitt, the marketing manager for the cereal, reveals that "they spoke, and after hearing their love for the magical unicorn, we listened".

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"The hourglass has been a part of Lucky Charms since 2008, but as with any hourglass, its time is up", a representative for General Mills told the magazine.

Adult fans of the cereal appeared excited about the new addition as well.

Last year, the company offered 10,000 boxes of a marshmallow only version of the cereal, to anyone who found a special code. And while Lucky Charms have been increasingly popular with adults in recent years, it was ultimately the suggestions of children that stood out. While another Instagram caption reads, "UNICORN Marshmallows are real!" They will join hearts, stars, horseshoes, clovers, blue moons, rainbows and red balloons.

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