Samsung may reduce OLED production due to poor iPhone X sales

Alyssa Bailey
February 21, 2018

Global smartphone makers are increasingly adopting OLED displays - both flexible and rigid types - for more models this year, following the suit of Apple that launched its first OLED iPhone last year. The anniversary model might have sold well during the holiday quarter, but most people who wanted to buy the iPhone X have already purchased it.

This low demand has caused Apple to reportedly reduce its iPhone X production by half, leaving Samsung with a surplus of OLED panels which the South Korean company is now unable to sell. The initial goal was to supply panels for 45-50 million iPhones. This move will reduce production at the plant by 60 per cent. At the facility dedicated to Apple, the decline will be roughly 50%. Earlier reports had indicated that, rather than continue to rely exclusively on Samsung Display for OLED supplies, the Cupertino firm was looking to hedge its bets and source panels from multiple providers. Higher sticker prices compared to other iPhone models mean that each iPhone X sale is worth more to the company's bottom line; indeed, the premium pricing of the OLED smartphone meant that Q1 2018 sales revenue set records, even if shipment numbers did not.

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Profits in Samsung's display unit, which manufactures the OLED screens, are expected to take a hit as a result of the production cut.

And this is just for the January-March quarter, there may be additional cutbacks for April-June. Anticipating a demand surge from Apple, the company made a 13.5 trillion won ($12.6 billion) capital investment previous year, resulting in a 1.5 trillion won increase in depreciation costs in 2018.

Other reports by GlobalViralNews

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