Housing ads allow bias, Facebook is told in suit

Alyssa Bailey
April 1, 2018

In the wake of the Cambridge Analytica scandal, in which an app developer was able to sell personal data to a research firm that said it helped Donald Trump win the election, Facebook apologized.

She and her friend Lili Dzundza are unhappy about Facebook's admission that it admits it collects data from your contact names and telephone numbers, as well as your call lengths and text messages.

"It is already a challenge for women, families with children, people with disabilities and other under-served groups to find housing", Rice added.

Ms. Houk continued, "We want the court to order Facebook to develop a plan to remove any ability for advertisers to access Facebook's checklists for excluding groups of people in the posting of housing-related ads".

Facebook also seems to think that I was in the 2nd Stryker Cavalry Regiment in the U.S. Army (nope), that I watch a lot of Channel 4 (which is in the United Kingdom), and that I'm a big fan of Undercover Boss (which I've seen maybe twice). This will make it hard for Facebook to keep a track of users' online activities.

A Facebook spokesperson pushed back against the lawsuit in a statement to ABC News.

Facebook responded to Ars Technica in a "fact check" blog post that denies it has collected call and SMS history from anyone without their permission. "We believe this lawsuit is without merit, and we will defend ourselves vigorously". However in response to concern that it was being misused the company would create a tool to disable that option for certain ads, including those related to housing.

The trial was first noted by a TechCrunch reader, until later a Facebook representative confirmed that the feature was being tested.

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The #deletefacebook is spreading across the internet, and users are looking into how much of their information the social media giant stored and possibly transferred to other companies. Google Photos is a fantastic service, but if anything even more data-scrappy than Facebook. The company generated nearly all of its revenue past year - some $40 billion - through advertising.

Civil rights groups filed a federal lawsuit Tuesday against Facebook for enabling housing discrimination.

Then it lets advertisers decide which characteristics they want to include or exclude, the suit said. The NFHA says that the social media platform allows landlords and real estate brokers to exclude marginalized groups like families with children and women from seeing their housing ads based on the information those people have listed on their Facebook accounts.

Facebook's app review feature available on the platform was put on hold by the company since last week. It also requests punitive damages. But perhaps this time Facebook really has gone too far.

Egan and Beringer also said that Facebook is considering additional changes.

From a professional perspective, the young executive uses Paperless Post, which offers an email-based alternative to the typical Facebook event when trying to do something small-scale and fairly private.

In 2005, Facebook opened up the platform to high schools. Facebook approved all of the ads, ProPublica reported.

Other reports by GlobalViralNews

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